Maati Bandhe Painjanee..

The title says everything I am going to write about.

The new look Rajasthan Tourism. The internet is going gaga over it and the six videos are breaking all stereotypes about Rajasthan.

The Idea.

BJP governments across states have been very actively promoting tourism ( domestic & International ), making this industry grow manifolds in past decade. It was no surprise that Mrs. Raje was looking to change the face of Rajasthan Tourism. This led to a partnership with Ogilvy & Mather, to change the way people look at Rajasthan.

O&M’s executive chairman, Mr. Piyush Pandey also hails from Rajasthan and thus the project was quite close to him. This is what they came up with , the new face :

rajasthan-new-logo_759

 

The two camels glorify the ship of the desert, the two birds reminds us of the Sariska Bird Sactuary, perfectly depicting the diversity. The beauty of this logo is that it looks like an iconic Rajasthani mustache and raised eye brows. It actually has personified Rajasthan.

The videos.

To most of the non-Rajasthani janta , Rajasthan is just a desert area. Vasundhara Raje wanted this myth to go away and show the true diverse nature of the land of Rajas and forts.

While Arya gets to know the awesome hospitality & Jugaad in the middle of the Thar, Huan discovers the Great wall outside China ( Many of us including me didn’t know that second longest Wall is in Kumbhalgarh! ). Jane sees the lush green Garadiya Mahadev, and Binoy finds some estranged friends in Kuldhara!

Kudos to Team Piyush Pandey for such creative depiction of different aspects of the largest state of India.

My favourite one is Meerasthan , where little Meera discovers her part of Rajasthan in the hot air balloons. The child’s innocence mixed with vibrant colors hand you the perfect recipe of personal connect.

The way each video has a personal touch, it creates a direct connect with the viewer.

 

 

The Music & Song

What attracted most of the folks is the enticing folk song fused with western beats & sung in different styles. The Kesariya Balam song has remained the feature of Rajasthani Welcome but this tune is also signifying the young Rajasthan, the new age Rajasthan!

This song is written in Rajasthani Language and the lyrics with close English meanings are as follows

Maati baandhe Painjanee..

The land is waering Anklets

Bagdi pehre Baadli

The Sky is wearing bangles

Dedo Dedo Bavdo

Clouds of Different shapes, dancing in frenzy

Ghod Matod Bavdi

Round and revolving beautiful Earth

Many people have been asking me for link to download this song, so sharing another blog from Oh My India page, which beautifully explains the concept.

So people pack your bags and head to Rajasthan and discover ‘Your’sthan.

Jane kya dikh jaye ( You will surely be surprised !)

Khamma Ghani! Ram Ram sa! Bhali Padharo!

-Kirti Kumar Kasat

Author hails from beautiful city of Western Rajasthan, Jodhpur, well known for the Sunshine & Blue coloured houses
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The Radiant Drops of Water

The all important WATER!

Water! We all think we know everything about water. Oh yes its decreasing I know. I know how much water is prenet on Earth and how much is drinkable etc. etc. but does anyone knows what has been done for saving this natural resource which is depleting at a rapid speed? I will tell you some of my experience.

Watching some new channels on TV, to keep myself updated on the recent politics of the Raisina hills, I came across a News channel NDTV India. The show was called ‘Hum Log’ and was presented by my favorite reporter and anchor Ravish Kumar.

The show was on the topic of  ‘Saving the water resources‘ but unlike any other debate or discussion, this was not an ordinary one. The speaker was Mr. Anupam Mishra, a Gandhian and an Environmentalist who had been active in the field of  ‘Smart water management‘ (as the English speaking community says) for almost four decades. I couldn’t move away from the television as he was speaking and showing those rare and unusual Pictures and Information. After watching that you would perhaps think that you didn’t know much about water! As humble as a cow Mr. Anupam Mishra says that even he doesn’t know much about water although he has spent large part of his life studying water resources and management across India.

He told about the glorious water resources in the deserts Rajasthan where people have found their ways to get drinking water and how people living in metros are blindly ‘eating up’ the rivers near the cities. You can see the video on NDTV‘s website if you really want and its my humble request for those Englishmen to not watch this because its totally in Hindi and I cannot provide subtitles. 😀

Well jokes apart, you can also read Mr. Mishra’s famous book , ‘Aaj bhi khare hain hamare talab’ and here khare means pure(not khaare which means salty). A really interesting book and after reading it you would come up with positive attitude and positive thinking for management of rapidly declining water resources.

Anupam Mishra- A true Gandhian and Environmentalist