Maati Bandhe Painjanee..

The title says everything I am going to write about.

The new look Rajasthan Tourism. The internet is going gaga over it and the six videos are breaking all stereotypes about Rajasthan.

The Idea.

BJP governments across states have been very actively promoting tourism ( domestic & International ), making this industry grow manifolds in past decade. It was no surprise that Mrs. Raje was looking to change the face of Rajasthan Tourism. This led to a partnership with Ogilvy & Mather, to change the way people look at Rajasthan.

O&M’s executive chairman, Mr. Piyush Pandey also hails from Rajasthan and thus the project was quite close to him. This is what they came up with , the new face :

rajasthan-new-logo_759

 

The two camels glorify the ship of the desert, the two birds reminds us of the Sariska Bird Sactuary, perfectly depicting the diversity. The beauty of this logo is that it looks like an iconic Rajasthani mustache and raised eye brows. It actually has personified Rajasthan.

The videos.

To most of the non-Rajasthani janta , Rajasthan is just a desert area. Vasundhara Raje wanted this myth to go away and show the true diverse nature of the land of Rajas and forts.

While Arya gets to know the awesome hospitality & Jugaad in the middle of the Thar, Huan discovers the Great wall outside China ( Many of us including me didn’t know that second longest Wall is in Kumbhalgarh! ). Jane sees the lush green Garadiya Mahadev, and Binoy finds some estranged friends in Kuldhara!

Kudos to Team Piyush Pandey for such creative depiction of different aspects of the largest state of India.

My favourite one is Meerasthan , where little Meera discovers her part of Rajasthan in the hot air balloons. The child’s innocence mixed with vibrant colors hand you the perfect recipe of personal connect.

The way each video has a personal touch, it creates a direct connect with the viewer.

 

 

The Music & Song

What attracted most of the folks is the enticing folk song fused with western beats & sung in different styles. The Kesariya Balam song has remained the feature of Rajasthani Welcome but this tune is also signifying the young Rajasthan, the new age Rajasthan!

This song is written in Rajasthani Language and the lyrics with close English meanings are as follows

Maati baandhe Painjanee..

The land is waering Anklets

Bagdi pehre Baadli

The Sky is wearing bangles

Dedo Dedo Bavdo

Clouds of Different shapes, dancing in frenzy

Ghod Matod Bavdi

Round and revolving beautiful Earth

Many people have been asking me for link to download this song, so sharing another blog from Oh My India page, which beautifully explains the concept.

So people pack your bags and head to Rajasthan and discover ‘Your’sthan.

Jane kya dikh jaye ( You will surely be surprised !)

Khamma Ghani! Ram Ram sa! Bhali Padharo!

-Kirti Kumar Kasat

Author hails from beautiful city of Western Rajasthan, Jodhpur, well known for the Sunshine & Blue coloured houses
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A look back at our Constitution: Shyam Benegal’s ‘Samvidhaan’

The Indian Constitution is the largest written constitutional document in the world. It took two and half years to frame it completely. Having born way after Independence,  the Youth of this country can only imagine what could have happened during the meetings of the Constituent Assembly or read in the history books about it.

I was watching the History TV 18 Channel on TV and wondered why couldn’t we in India make some show which enlightens the youth about the rich heritage and struggles for freedom of this nation, which seems to have thrown in the dustbin, as India grows younger.

Then one day while watching the Speech of our PM (then PM designate) Sh. Narendra Modiji on Rajya Sabha TV , I watched the 2nd episode of the mini TV series by Shyam Benegal on India’s Constitution, titled as ‘Samvidhaan’ which is the Hindi translation of the word ‘Constitution’.

The TV series features the series of events which took place during the formulation and enactment of the Constitution of the largest democracy of the world.

The script has been written brilliantly taking care of the use of words by the people in the coveted assembly according to their region of origin.

Shyam Benegal’s experience and artistry is reflected in the way he has chosen and directed actors for their respective roles. You would sometime feel that you were watching a documentary and not a mere enactment. For example, Rajendra Gupta as President Dr. Rajendra Prasad, Dilip Tahlani as Pt. Nehru, Paresh Ganatra as K. T . Shah,Ila Arun as Hansa Mehta, and others look perfect in their respective roles, be it their make up, dialogue delivery or accent.

Cast and crew of Samvidhaan

Swara Bhaskar’s anchoring adds to the attractiveness of this story styled narrative of the making of the constitution of India. The article by article discussion, the politics of the country at that time, the social and communal issues which were raised during the discussion, the separation of Pakistan and Gandhi-Jinnah relations have been portrayed beautifully. Although some might argue about the story line but Benegal and his team has taken care of each and every short story they encapsulated in the series. All the dialogues have been created from recorded facts and speeches and accounts from the biographies of various leaders.

The first show aired on 2nd March 2014, Sunday when the nation was hearing the opening bell of the 2014 general elections and in these extravagant elections this fantastic piece of creation went unnoticed.

President of India felicitated the actors in a ceremony on 20th February which was coincidentally the penultimate day of the 15th Lok Sabha.

The series couldn’t be shot in the Central Hall of Parliament as it would have to be re shaped, so a replica of the Central Hall (as it would have looked in that era) was created in the Film Studio at Mumbai and the series was shot there.

I urge people from all walks of life to watch this TV series at least once and I am sure you would be proud of our Constitution and its rich history.

These episodes are now available on RajyaSabha TV’s YouTube channel.

Here are all the 10 episodes of the series.

चाहने वालों ने …

चाहने वालों ने कोशिश तो बहुत की लेकिन,
खो गया मैं तो कोई ढूँढ ना पाया मुझको !
सख़्त हैरत में पड़ी मौत ये जुमला सुनकर,
आ! अदा करना है साँसों का किराया मुझको !

Munawwar Rana

BJP’s MODIfied Obama styled campaign.

BJP's MODIfied Obama styled campaign.

The BJP’s landslide victory in the recent General Elections have been the fruit of the tireless efforts of the party’s PM nominee, Shri Narendra Modi.
But somehow, you can’t overlook the similarities in Obama and Modi’s campaigns.
Obama is a very good orator, highly energetic and accepted by the public as the symbol of ‘change’. Same goes with Narendra Modiji.
Modiji was nominated as party’s PM candidate to suit the style of campaign which originally President Obama had adopted in 2008.
Obama promised change for the American people after USA was struggling with economic crisis. So did NaMo in 2014.
His (Obama) addressed to the people in a very direct manner and so did NaMo.
Namo talks of the pride of the nation and the pride of the Armed forces by targeting Pakistan’s activities on the border. Obama lured the army men by assuring the return of US forces from Iraq and Afghanistan.
After the win, both the leader thanked the public for their support and gave speech on how they are going to ‘revive’ the nation.
Both leaders were proactive on social media, making direct contact to youth and spreading their word through the internet.
There are many more similarities including Obama’s famous slogan ‘Yes We can!’, but the credit goes to NaMo for the aggressive campaigning.